Nov 27, 2020
Interviews & inspiration | Kiran Singh
Look around you and you won’t fail to see the huge number of small businesses that are springing up – more and more every day. Yours might be one of them, and if that’s the case, then you will have a lot to think about and a lot to prepare for.
One of the most important things you will need to do is to attract customers to your business; without customers, you won’t have a business, so in order to be successful and make any kind of profit, ensuring people buy from you is crucial.
This might seem rather like an uphill battle with the amount of competition you have around you, but it’s not impossible.
Putting in some hard work at the start will ensure that you stand out to the end.
Determine Your USP
In order to really make people notice you and to beat your competition, you will need to know what your USP is. The USP (unique selling proposition) of any business is what it will hang all of its marketing upon, and it is this that will help your potential customers to differentiate you from the rest.
In order to work out what your USP is, you will need to look at what you do that is different to everyone else. This could be the products you sell, the way you sell them, how you treat customers, your special offers, or anything else.
When you know what your USP is, you can use it to build a marketing campaign that proves you are different (and better) than anyone else.
Be An Expert
There are even ways to make your business stand out if you are selling the same products and services as someone else. One of the best ways to do this is to position yourself as an expert in your field. When you are seen as someone who has lots of knowledge in a specific niche, then people will be more trusting of what you are selling.
In order to prove your experience and expertise, you can:
- Write a blog
- Compose an eBook (which you could send out with orders, for example, or have as a free download on your website)
- Offers talks and workshops
- The Best Customer Service
When there is a lot of competition, the need to offer exceptional customer service grows. Customers won’t return to a store or website if the customer service they received was unsatisfactory, and therefore you need to ensure that you treat each customer well. If not, they will look elsewhere to buy.
To make yourself and your business the ‘go-to’ store or site in your sector, you need to go above and beyond when it comes to customer service. Adding the personal touch such as sending birthday cards, or greeting customers by name will always help. So too will offer special discounts and loyalty schemes. The more a customer feels valued, the more they will shop with you, plus they will tell others about how great your products are, and word of mouth advertising is invaluable.