Photographer Eloïse Atkins Talks Inspiration, Creative Processes and Being Featured on PhotoVogue

Mar 5, 2020

Interviews & inspiration | Daniela Pisciottano

Femie Magazine interviews photographer and LCF student Eloïse Atkins, who tells us all about her beautiful snaps; from her creative process to her Radical Beauty project, featured on PhotoVogue.

A photography student from London College of Fashion with a very distinguishable style, how do you manage to achieve such a nostalgic feel in projects like the Mauritius collection?

I think it comes quite naturally for me. I’ve always been able to connect images with emotion and feelings through the environment that I am in and the people I meet.

The Mauritius collection was me simply documenting my trip when I was visiting my family and so the nostalgic atmosphere that is portrayed through those images, are truly sentimental and personal. I was capturing the moments and memories for me to recollect and remember from, in which I guess was able to achieve the nostalgic feeling.

Social media has become an essential tool for all artists. How important is it for you to be active on Instagram and – at the same time – make sure your photographs maintain their authentic feel through the screen of a smartphone?

With social media, I think of it as a digital portfolio where I can share who I am and my work for others to see in a professional but also in an authentic light. I believe it’s really important to be active and engaging on Instagram as it’s a great tool for like minded people to communicate with one and another to inspire and encourage them to keep on doing what they love to do.

It has become essential to me, especially as I am someone who is a very visual person and simply love taking and viewing images on a daily basis. In terms of maintaining an authentic feel within the digital world, for me it is really about trying to get the certain message/narrative of my work across maybe with the help of captions and hashtags or simply just with a strong image.

Studying at London College of Fashion is unarguably the dream of many young artists. How has the college helped shape your style into what we see today?

When I found out that I got accepted to one of the top universities for Art and Design in the world, I couldn’t believe it. Studying at UAL; London College of Fashion has not only shaped my style as a photographer but has shaped me as a person.

By doing this specific course hasn’t just been about taking pictures but so much more to do with helping build a much wider knowledge. It has given me a strong foundation to build upon my work and give it more contextual depth.

Your goal as a photographer is to “create meaningful storylines”. What is your creative process?

My creative process is usually finding a topic that I’m interested in and researching more into it. I create research journals (sketchbooks) in which I start mind mapping multiple ideas and begin to form a concept to start the production side of it. I look at various forms of art and is something that I usually take most inspiration from as it’s very visual.

In terms of creating meaningful storylines, I try to be very relatable and in touch with other peoples feelings so at times I often express not only my experiences, but others as well. This comes from me meeting inspiring people and me wanting to project their stories visually.

Mauritius, Chinatown and Paris are just some of the locations you have shot in. What is your dream location for a photoshoot?

I have so many places that I would love to go and shoot, but one of my dream locations for a photoshoot is New York. I feel that New York is so diverse with so many different cultures all in one place.

It is almost impossible to put your style in a box; your photographs are all unique and your collections are as diverse as it gets. If you had to choose one of your previous collection that you believe was most successful, which one would you choose?

If I had to choose, it would be from my Radical Beauty project back in 2018. These collection of images have been most successful as I really feel that they truly represent my style in a distinctive way. They are always the ones that gets the most compliments and as I was in my early stages of a fashion photographer, they were displayed in my portfolio which helped me get an internship within my first year at university.

One of my favourite images from the project is actually featured on my PhotoVogue, Vogue Italia photography portfolio.

Creative and professional influences are very important in an artist’s life, who is the photographer who has most inspired you and why?

Totally! For me, Seydo Keïta is the photographer who has inspired me the most. I’ve always had a thing for black and white portraits, it reminds me of looking through old family photographs and when I look at his work in particular, I get a real sentimental feeling.

Keïta produced these stunning images of families and friends who wanted their picture taken, in which displays African identity in a graceful and dignifying way. I find him inspiring because he created a space in which allowed people to be photographed as who they are and how they wanted to be seen.