“Packaging is an integral part of branding especially for beauty products; it emulates

luxury, personifies a brand and catches your eye. The problem is that most beauty products

are packaged in plastic and cardboard".

Ella Glover, 4 Must Buys From The New Lush Naked Collection

"Every Winter the industry gives us a list of trends and top picks to follow but what if, for once, you were the once choosing your own top trends for the season?"

Sarah Cottis, A Non-Guide to Winter's Lipstick Shades

"There’s a sustainable element that comes into play here and the ultimate moral of the story is that your wardrobe is clearer, more organised and only features your favourite items".

Kristina Cassar Dowling, Project 333 Explained

Here is Our Eyebrow Upkeep 101 Guide:

Tips For Every Face Shape

Why “#NormalizeNormalBodies” is The Body Positive Movement You Should Get Behind

Capsule Wardrobes Are Finally Taking The World By Storm: But Is Less More?

Bring it To The Runway: Herstory's 10 Most Inspirational Fashion Icons

Fashion, much like history, repeats itself and for the most part its effect on modern culture is rather positive (unlike history most times).

It’s funny that cringe items in our teenage closet come back into fashion when we least expect it. It’s quite annoying to think that 70% of your ‘fashion’ from your younger days could serve as ‘vintage’ staples in your current wardrobe.

Time For a Hair Flick: 5 Awesome Hair Colours to Dye For!

Whether you’re feeling down in the dumps or simply looking for a good excuse to spice things up a little - a quick hair dye solution is always a good answer. Hair dye has been around for eons; infact 1907 gave us the first synthetic hair dye with none other than Eugène Schueller… he’s the dude who brought us L’Oreal.

When You Don’t Love The Skin You’re In: How Skin Conditions Can Affect Your Life

More and more conversations about body positivity are taking place online, but the topic of skin has fallen slightly under the radar. Discussions about skinny-shaming, fat-shaming, and the shapes of our bodies are coming under the spotlight in mainstream media, but you have to delve a little deeper into Instagram to find people talking openly about their skin conditions.

Tiger Eye: Old Hair Colour Trend For The New Year!

You have heard of Balayage highlights, but have you heard of Tiger Eye? When it comes to beauty and fashion, people tend to associate old trends with bad trends.

But what harm is there in revisiting something you personally think would look good on you even if this belongs to the past month, year or even decade?

The Magic of Crop Tops: How To Find The Right Style for You

You might think that wearing a crop top is a bold move, something not everyone can afford to do but you would be wrong.

Every body type is a perfect body type for a crop top and we’re here to demonstrate that!

Easy And Natural Nail Care Tips And Tricks To Take Care of Your Hands

People often overlook the importance of their hands' appearance on a daily basis. While everyone brushes their teeth several time a day, how many of us dedicate the same amount of time and efforts to taking care of their nails?

Is Cutting Your Own Bangs Really That Bad?

We have all been there; there is nothing better than cutting your doll’s hair to give her a makeover.

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Luckily enough, “hair grows back” a statement extremely helpful when you feel like you just did something you shouldn’t have done but it’s too late to go back.

A Non-Guide to Winter's Lipstick Shades: Enough With Following Trends, Just Do What You Like!

Every Winter the industry gives us a list of trends and top picks to follow but what if, for once, you were the once choosing your own top trends for the season?

To help you, we have put together a non-guide to all the lipstick shades that go well with colours commonly associated with the cold season - from warming browns to majestic purples!

A Love Letter to Charity Shops

We are all becoming increasingly aware of the problems surrounding fast fashion, whether that means the amount of clothes that end up in landfills, the exploitation of factory workers, or pollution in developing countries caused by the manufacturing process. It may seem like your monthly Asos haul isn’t harming anyone or anything, but multiply your haul by thousands across the country, and we have a problem. 

Surprising Benefits Of Rose Water For Your Eyes

Since ancient times, roses have been used medically, nutritionally, and as a source of

perfume.

Whether your eyes are tired after staring at your computer screen or they are burning with weariness, nothing can provide instant relief like rose water.

The Role Hoop Earrings Played in History and Pop Culture

Some think the bigger the better while others suggest the smaller the classier; either way, we can all agree that hoop earrings are the statement accessory everyone needs in their jewellery box!

Red: A Colour's Journey Through Fashion and Popular Culture

Summer is here and, unless you’re a staunch lover of blacks and greys, you will want to add some colour to your wardrobe.

Blame it on the hot weather or the sunny sky but every time we decide what to wear in the Summer we always go for something light to keep us fresh and colourful to keep us happy.

9 Tips For Your Eye Care That You Will Want To Read

We all know about how important it is to take care of our eyes. To help you find the perfect skincare regime for such a delicate area, we have put together some tips and recipes below.

Of course, everyone is different and, while some of these recipes might not work for you, we are sure you will find the perfect combination of ingredients for your skin type!

Guide To A Sustainable Wardrobe Revamp: Project 333 Explained

As you open the mirrored door, a mountain or creased clothes fall out, covering your feet and the entire bedroom floor. It’s time for a change; time to sort your wardrobe out and filter through your selection of clothes - this might take a while, but it will defo be worth it, we promise!

There's An Art Behind Applying Mascara: The Makeup Tip You Didn't Know About

You get dressed, have breakfast then brush your teeth. If you have time you style your hair nicely, if you don’t, a ponytail will do.

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But what about makeup?

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The clock is quickly ticking and you don’t have time to get your makeup bag out.